Heidelberg Materials North America has confirmed its subsidiary, SEFA, has become part of the company’s brand.
Heidelberg Materials North America acquired SEFA in 2023, intending to boost its usage of recycled coal ash in concrete and provide more sustainable products.
Under the new arrangement, the SEFA name will be “associated with beneficiation technologies and solutions” but it will now have the Heidelberg Materials brand.
“Two years ago, we unified our many legacy brands under the Heidelberg Materials name to better reflect our expertise in heavy building materials while also conveying our commitment to becoming the industry leader in sustainability and digital solutions,” said Chris Ward, President and chief executive officer of Heidelberg Materials North America.
“The rebranding of our SEFA business to Heidelberg Materials further reinforces this commitment and aligns perfectly with our vision to build a more sustainable, circular, and resilient future.”
SEFA developed its reputation in supplying technology for coal ash and has more than 5 years of experience designing and operating beneficiation facilities. Its main business is processing and marketing fly ash for use in concrete.
