James Hardie Industries has revealed its latest executive appointment in what has been described as an “exciting moment” for the Australian company.
Samara (Sam) Toole has been appointed as the company’s chief marketing officer with a remit to lead its marketing strategy and execution across the company’s portfolio.
The building materials company, which also produces fibre cement and gypsum products, is looking to expand its presence in the North American market.
“Sam’s demonstrated expertise and strategic acumen will further enhance the solid foundation of our marketing organisation,” James Hardie chief executive officer Aaron Erter said.
“I am confident that under Sam’s leadership, we will continue to elevate our marketing capabilities, deepen customer engagement, and successfully expand our market presence across North America.”
Toole welcomed the opportunity to bring her skills to a major brand like James Hardie.
“This is an incredibly exciting moment for James Hardie. We have an opportunity to bring together some of the strongest brands in the industry to tell a powerful, unified story,” Toole said.
“We will now expand that playbook across the James Hardie portfolio. My focus is on showcasing the beauty, performance, and sustainability of our products to drive growth across the entire value chain.”
