Hitachi Construction Machinery (HCM) has announced that it will transition to a new name and brand, which will take full effect by 2027.
The company will be known as LANDCROS Corporation. The company has stated that the new name reflects its “determination to deliver innovative solutions to customers around the world in the construction and mining industries.” The name LANDCROS was born from the ideas and aspirations of employees worldwide. “LAND” represents the vision of creating rich land and cities for the future, while “CROS” combines the words Customer, Reliable, Open, and Solutions
“LANDCROS represents our commitment to go beyond machinery, empowering customers with intelligent, connected, and sustainable solutions,” HCM Europe president and chief executive officer Francesco Quaranta said.
“It is based on a partnership philosophy, working openly with technology leaders, integrating cutting-edge digital and AI capabilities into machines that symbolise reliability in the construction industry, whilst creating a reimagined customer experience from ground to cloud.”
As part of the announcement, HCM will transition to LANDCROS effective from April 2027. The dual branding will be phased out over a 12-month period following April 2027. This means orders placed after that date will be delivered as LANDCROS machines, with all products fully transitioned by April 2028. Hitachi Ltd. will continue under the new LANDCROS identity — retaining all factory personnel, infrastructure, and technical resources in Japan.
In the Australian market, Hitachi Construction Machinery Australia Pty. Ltd. will transition to the LANDCROS
name as part of a phased rollout. In New Zealand, CablePrice (NZ) Ltd. will continue under
the same company name and structure, supplying and supporting the Hitachi-branded
product range transitioning to LANDCROS branded product during the same period.
“Our proud history across the last 75 years as a global leader in the supply of quality
equipment and reliable solutions, has been forged from our products, our people and
customer partnerships,” Hitachi Construction Machinery Australia managing director and president of the Oceania region Ray Kitic said.
“The construction and mining industries are entering a new era. The world demands more efficient and sustainable approaches in these two key industries.
“The aspirational goals of our people, key partners and society are inspiring us to evolve. Our DNA of engineering excellence and global support networks, delivering customer centric reliable solutions around the world remains fully intact. Our existing capability serves as the platform from which to launch this next phase in our evolution.
“We enter this next stage in our journey with energy, enthusiasm and commitment to strengthening our existing capability by accelerating innovation, developing new technologies, and expanding our collaboration with key partners worldwide.
“We are excited with the opportunities that this next stage holds, and whilst we are expanding our capabilities, our focus remains where it’s always been — with our customers.
“To our valued customers in Oceania and around the globe, rest assured that the people, products, support networks, and supply chains you depend on will remain unchanged.”
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