Komatsu has confirmed a multi-year deal with Williams Racing as a principal partner as the two brands reunite a partnership last seen in the racing team’s era of dominance.
The deal commences ahead of the 2024 Formula One World Championship season. Previously, Komatsu partnered with Williams Racing during its Constructors’ and Drivers’ Championships with Damon Hill and Jacques Villeneuve in 1996 and 1997.
“Komatsu and Williams Racing have shared values around innovation and the development of our people,” said Komatsu Ltd president and chief executive Hiroyuki Ogawa.
“Through our partnership, we look forward to creating value together, both on and off the track. Our partnership with Williams Racing is aligned with Komatsu’s mission to create value through manufacturing and technology innovations to empower a sustainable future where people, businesses, and our planet can thrive together.”
Komatsu’s official designations with Williams Racing reflect the companies’ shared focus on the long-term development of engineering, technology and new generations of talent: Official STEM and Early Careers Partner, Official Esports Partner and Official Construction Machinery Partner.
Komatsu’s logo and branding will feature prominently on the 2024 Williams Racing livery, as well as the team’s overalls and kit, during the upcoming Formula One season.
Komatsu’s Australian customers and staff will be able to see the company logo on the Formula One car at the Australian Grand Prix in Melbourne when Williams Racing and the Formula One World Championship return to the country later this year.
Williams Racing team principal James Vowles said the team was delighted to have Komatsu joining one of the most iconic Formula One teams on the grid.
“Williams Racing is delighted to be rekindling our relationship with Komatsu. We have enjoyed huge success together in the past and reuniting is a significant step in Williams Racing’s long-term mission to return to the front of the grid,” he said.
“Both Williams and Komatsu are committed to attracting and developing the best young talent in pursuit of our goals and we look forward to working together again.”
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