Comet Equipment’s president of sales, Adam Doyle, spoke to Quarry about the company’s global ambitions.
Around 22 years ago, Maas Group started with just one Bobcat and a tipper truck.
Now Maas Group operates 44 quarries with over 550 machines and 2000 employees. Comet Equipment president of global sales Adam Doyle highlighted the company’s rapid growth despite competing with global giants.
“We’re one of Australia’s largest aggregate suppliers,” Doyle said. “While Australia’s market is exciting, it’s a small country of 25 million. We aim to export to markets with billions of people worldwide.”
That growth is what led to the creation of Comet Equipment. Initially, the company was formed to manufacture purpose-oriented, functional equipment for use in Maas Group’s quarries, the company soon expanded its focus.
Comet Equipment now offers its purpose-driven solutions to both the Australian market and global customers through its extensive network of dealers.
Doyle said Comet’s high quality is what sets its equipment apart.
“Originally designed for internal use, our products are crafted with durability and longevity in mind,” he said.
“We deliver what we say we will, when we say we will. With a direct connection to our manufacturer, we ensure unmatched quality control and supply chain security for our customers.”
Comet Equipment specialises in three product types: stackers, tanks, and concrete pumps.
Each stacker is built to meet the high demands of the quarrying industry, providing a safe and efficient material handling solution. They are designed to withstand continuous use in demanding environments and effectively handle abrasive materials
With variable speeds and adjustable heights, the stackers seamlessly integrate with crushers and screeners, providing versatility and efficiency for quarries.
Comet’s water tanks are similarly designed for harsh environments to ensure they remain reliable and functional for years in the field.
Engineered to seamlessly integrate with existing machines, the tank can support a wide range of operational needs and can be transported between sites without expensive wide-load permits.
The company’s range of concrete pumps is also designed for ease of transport, towable by vehicles with a three-tonne towing capacity.
Pump sizes range from 24m3 to 120m3 per hour, meaning there is an option suitable for quarry projects, infrastructure works, and residential construction companies. Doyle said that safety is a top priority for the company, with all products manufactured to meet or exceed Australian Standards.
“Safety is our number one concern, full stop,” Doyle said. “Our machines are built in a triple ISO-certified facility to meet stringent safety standards. This has become a key selling point, especially in markets where safety regulations are less rigorous than Australia’s.
“This commitment, paired with our product quality, ensures our machines deliver long-term performance for your business.”
Doyle also highlighted Comet Equipment’s unwavering focus on customer support, describing it as a “religious adherence.” Unlike competitors who offer merely adequate support, Comet strives to set the industry standard by prioritising speed and responsiveness.
“For instance, if a client needs a spare part, we’ll move mountains to get it on a plane as quickly as possible,” Doyle said.
Doyle said that given Comet’s parent company is also a contractor, Comet understands the critical importance of minimising downtime for customers.
“It’s the right thing to do,” Doyle said. “We know machines can break down, but what sets us apart is how we respond to customer needs. Time is money, and we fully understand how downtime impacts a business’s bottom line.”
Comet’s engineering team, comprising 19 engineers – including two with PhDs – is equipped to tackle complex challenges.
While Comet has a long-standing history of supporting the local quarrying industry, it is also strategically expanding into international markets. Rather than entering new territories randomly, Comet carefully selects countries where it can deliver its products without compromising its core values of quality and customer service. Ultimately, Comet aims to become a globally recognised brand synonymous with exceptional quality.
“We’re excited about the future,” Doyle said. “2024 has been a year of unprecedented growth, and we’ve built a robust international dealer network. None of this would have been possible without our customers—they are at the heart of everything we do at Comet Equipment.” •
For more information, visit cometequipment.com
.png){kind=small}
