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Hitachi and John Deere have enjoyed a 29-year partnership. Source: Hitachi.
Hitachi and John Deere have enjoyed a 29-year partnership. Source: Hitachi.

Long-term partnership comes to an end

After nearly three decades, Hitachi Construction Machinery will no longer be distributing John Deere equipment in Australia.

As part of a 29-year partnership, Hitachi Construction Machinery (Australia) Pty Ltd (HCMA) has distributed the Deere- branded and -manufactured construction, forestry and compact machinery.

According to a HCMA spokesperson, as the joint businesses have expanded over the years, so too have each company’s priorities in various markets around the globe. Between now and May, HCMA will work closely with Deere to ensure a smooth transition to John Deere’s newly appointed Australian construction and forestry dealers.

From 1 May, RDO Equipment will be appointed the authorised John Deere Construction & Forestry dealer in New South Wales, Victoria, Queensland, South Australia, Tasmania and the Northern Territory. In Western Australia, AFGRI Equipment will be appointed the authorised John Deere Construction & Forestry dealer.

“We thank John Deere for the partnership that has been enjoyed over the last 29 years but ultimately we believe this change in distribution will allow HCMA to increase our focus on our brands, and provide an improved experience to customers across Australia,” HCMA managing director David Harvey said.

 

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Sunday, 17 February, 2019 06:56pm
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