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Hitachi Construction Machinery Australia’s ChoicePlus program has been extended until the end of March.
Hitachi Construction Machinery Australia’s ChoicePlus program has been extended until the end of March.

Reward program extended for excavator, loader customers

An equipment supplier program that provides additional benefits with all purchases of wheel loaders and excavators has been extended.

The ChoicePlus program is being offered by Hitachi Construction Machinery Australia (HCA), the exclusive Australian distributor of Hitachi, Bell and John Deere equipment.

Under the program, any customer that purchases selected excavators or wheel loaders from the Hitachi and John Deere range will be allowed to choose a reward – each worth thousands of dollars.

The reward options include 12 months of free servicing, a free four-year powertrain warranty, reduced finance of 3.99 per cent for up to five years, and a trip to Hitachi’s factory in Japan, among others.

The program was originally launched in September 2014 and was due to close on 31 December, 2014, but has now been extended until 31 March, 2015.

HCA’s sales director for construction, forestry and mining Gilberto Pauleta said the ChoicePlus program was about delivering value beyond the productivity and efficiency gains offered by the two suppliers’ excavators and wheel loaders.

“Hitachi and John Deere are well known as premium brands,” he said. “We’re focused on delivering excellent value and return on investment. I think contractors who take a look at what they get when they choose Hitachi or John Deere will be pleasantly surprised by the quality of the product and the price.”

Pauleta said HCA was excited to extend the popular program, adding each reward had “real value”, especially because customers could choose an option that best suited them.

“The free service offer is worth between $4000 and $12,000, depending on the size of the machine,” he said. “Our standard powertrain warranty is 36 months, so the ChoicePlus option is a significant step up for those customers interested in the extra peace of mind that comes from an extended warranty. As for the exclusive factory trip, we think that this will be a real eye opener for those who have not previously been to our factories.”

ChoicePlus is available across the Hitachi excavator range, from the eight-tonne ZX85 to the 82-tonne ZX870, the Hitachi wheel loader range from the 1.1m3 bucket ZW100 to the 3.7m3 ZW250, and the John Deere wheel loader range from the 3.6m3 724K to the 5.5m3 844K, while stocks last.

“While the greatest reward for choosing Hitachi or John Deere machinery is having an advanced, productive, reliable machine with a strong support network around Australia, ChoicePlus is a great way to make your investment go even further, so it’s an ideal time for contractors to think about upgrading or expanding their fleet,” Pauleta added.

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Supplier adds value to excavator orders

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Wednesday, 18 September, 2019 9:14am
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