Holcim Australia has revealed a new brand identity for the first time since it was acquired from Cemex in 2009.
The new brand was unveiled at the Infrastructure Sustainability Council (ISC) Conference. According to the company, the new brand helps it align with Holcim’s global vision for “greener cities and smarter infrastructure”.
“Our new brand represents more than just a fresh look – it embodies our ambition to lead the way in creating a sustainable future for construction,” said George Agriogiannis, chief executive officer of Holcim Australia and New Zealand.
“Aligned with our global company, we are focused on innovative and sustainable solutions and to achieving net-zero emissions by 2050. Our new brand identity reflects who we are today and the exciting journey ahead.
“This consolidates our deep commitment to innovative products like ECOPact low-carbon concrete, high-strength DYNAMax, and FutureCast precast concrete solutions which are transforming construction by reducing material use.
“Coupled with our ongoing trials of electric vehicles and the introduction of renewable energy powering our facilities, we are excited to showcase our commitment to sustainability. These advancements enable us to better support our customers in achieving their environmental targets and construction goals.”
As part of the rebrand, Holcim Australia will conduct a two- to three-year project that will see it update more than 250 sites and its heavy vehicle fleet to carry the new branding. This follows Holcim New Zealand‘s rebranding in 2023 to align with Holcim globally.