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‘Significant milestone’: Kobelco Australia claims top brand honour

Kobelco Construction Machinery Australia has been named the top supplier of heavy excavators in Australia by sales volume in 2023, according to PowerStats Construction Equipment Industry Australia sales statistics.  

The new data shows Kobelco sold more heavy excavator units than any other brand in 2023 from its wide-ranging portfolio, including the eight and 14-tonne short-radius models to the 38, 52 and 85-tonne large excavators.  

“Achieving the number one position for sales of heavy excavators in Australia is a significant milestone for Kobelco. It has been a journey of market share growth over the past five years to achieve this,” Kobelco Australia managing director Paul Torrington said.  

“As a construction machinery brand that focuses solely on excavators, Kobelco strives to innovate and deliver excavators that lead the market in quality, performance, durability, and efficiency while exceeding the expectations of our customers.  

“Those efforts have resulted in 80 per cent of Kobelco sales being attributable to repeat buyers, or as referrals from existing customers.”  

The eight and 14-tonne short radius models are popular for crowded urban jobsites while the 38, 52 and 85 tonne large excavators are suitable for heavy-duty quarrying applications as well as demolition and dismantling applications.  

The heavy excavator market in Australia includes these Kobelco classes, and all excavator sizes up to and including mining class machines over 800 tonnes.  

“We have seen strong sales in the 14 tonne class, with nearly one in three machines sold in this class last year in Australia being a Kobelco. The flagship model in this size class is clearly the Kobelco SK135SR-7, which was the number one selling heavy excavator model in Australia in 2023,” Torrington said. 

“This short radius excavator delivers exceptional performance and operator comfort with its class-leading machine design.

“Another significant growth area for Kobelco has been in the 35 and 50-tonne model line-up. The Kobelco SK380XD and SK500XD extreme duty models have delivered on the promise of durability in harsh environments with the lowest fuel consumption in their respective size classes.” 

The Kobelco brand, which was established more than 90 years ago, has been delivering high-quality Japanese excavators, legendary reliability, and class-leading performance. Kobelco excavators are renowned for their best-in-class fuel consumption.  

Kobelco excavators are backed up an expert network of independently owned and operated dealers around Australia. With factory-trained technicians, the latest in diagnostic equipment, special tools, and a comprehensive range of Kobelco Genuine Parts on hand, Kobelco dealers have the experience and expertise to ensure every Kobelco customer has support when they need it. 

Kobelco dealers are backed by a strong commitment from Kobelco Australia to provide exceptional aftersales and parts support to its customers. Kobelco’s central parts distribution centre in Sydney holds over one million parts in stock, with next day delivery on offer to capital cities. 

In addition to Kobelco’s modern parts distribution centre in Sydney, Kobelco’s dedication to the Australasian market includes a modern head office in Sydney, training facilities in Melbourne, and a direct distribution dealer network in New Zealand. Kobelco’s team of specialists, including sales, service, parts, warranty support and a 24/7 call centre, keeps Kobelco machinery moving. 

“We couldn’t have accomplished our top market share result without the commitment and dedication of our Kobelco dealer network,” Torrington said. 

“Kobelco dealerships are well established, independently owned family businesses, where the dealer principal plays an active role in the day-to-day activities of the business—it’s the classic story of “the man that owns the business, runs the business”. Kobelco dealers genuinely care about their customers because they recognise that their customer’s success is integral to the success of their own businesses.  

“The outstanding support that our dealers provide their customers is critical to Kobelco’s sales achievements.”   

To locate a local authorised Kobelco dealer or to learn more about Kobelco excavators, visit 

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