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Position Partners reveals an apt rebranding for 2024


Position Partners has announced a new name for the new year as it charts its continued rise within the industry. 

The intelligent positioning and automation solutions provider has revealed it will take on the name Aptella from the new year onwards. The rebranding has been carried out to reflect the breadth of automation and positioning solutions and services the company offers, it explains. 

“The Position Partners name and brand has served us well,” Position Partners chief executive Martin Nix said. 

“Sentiment from our employees and customers was that the time was right for a fresh new identity to better represent the experiences people can expect from us as their vital technology provider.” 

The company is currently transitioning the brand with new signage, apparel and other marketing collateral to be rolled out in the coming months.  

The business will continue as Position Partners until late January 2024, when it will begin trading as Aptella. As there is no change to legal entities, all existing contracts and agreements do not need to change. 

“Our team is energised and ready to engage with customers and partners in the New Year as Aptella,” marketing communications executive manager Gina Velde said. 

“Whilst the name and branding are changing, the core aspects of our business and what people love about us remain as strong as ever.” 

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