Atlas Copco Group reveals new branding

Atlas Copco

Atlas Copco Group will take a new look and energised approach into the new year after unveiling its latest rebranding.  

The company’s latest rebrand includes a new group logo, a new visual identity, and a new group message being “Technology that transforms the future.”  

“We have many strong brands driving the success of our business, and decentralization remains an important part of our strategy,” said President and chief executive officer of the Atlas Copco Group Mats Rahmström 

“Going forward, the new Atlas Copco Group brand becomes the umbrella for all brands in the Group, including Atlas Copco. This will enable our brands to maintain their individuality, while we at the same time can increase the focus on the power of being part of something bigger.” 

The new group message: “Technology that transforms the future,” is there to reflect the group’s contribution to society at large, according to Rahmström. 

“Our customers are often at the forefront of transforming their industries and driving development forward, and we support them by increasing their productivity, safety, quality, and energy efficiency,” he said.  

“It is our technology and people who make the difference in the Atlas Copco Group.” 

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