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John Deere went all in for CONEXPO 2023


John Deere featured its largest presence ever at CONEXPO-CON/AGG 2023 this March in Las Vegas, totalling around 7500 square metres of booth space.

John Deere and Wirtgen combined forces for the first time at CONEXPO-CON/AGG, encompassing a 6500 square metre booth outside in the Silver Lot and an additional 1000 square metres inside the West Hall dedicated to the future of John Deere technology in the construction space.

The John Deere and the Wirtgen Group presence offered customers an engaging experience and an all-encompassing snapshot of the future of construction through industry-leading equipment and technology.

In addition to its expansive and interactive booth experiences, exhibition attendees were able to experience the following from John Deere and the Wirtgen Group:

  • One cohesive booth showcasing both John Deere and the Wirtgen Group’s latest machines and technologies.
  • 6500 square metre of outdoor space displaying world-class John Deere and Wirtgen Group equipment, technology, and application experience.
  • 1000 square metre of indoor space focusing on John Deere technology, forward thinking innovative solutions, and John Deere Power Systems.
  • 68 machines on display between John Deere and the Wirtgen Group.
  • Six machines that feature SmartGrade control functionality. Wirtgen Group machines equipped with the latest technologies such as: Wirtgen Performance Tracker, AutoPilot 2.0, 3D Paving, Smart Compact, Spective Connect.
  • Nine compact construction machines on display such as skid steer loaders, compact track loaders, compact excavators, and compact wheel loaders.
  • Nine electric/hybrid electric John Deere and Wirtgen Group machines on display.
  • 36 World Premieres of brand-new equipment across the construction, roadbuilding and compact construction segments.
  • Four production systems, showcasing the current priority areas for John Deere and the Wirtgen Group, including Aggregates, Site Development, Roadbuilding, Underground.
  • One centre feature area for the future generation of Deere built excavators.
  • Three educational sessions featuring commentary from John Deere and Wirtgen Group experts.

Understanding contractors’ desire to have conversations relevant to their production system needs, John Deere and the Wirtgen Group designed the booth layout with a production system strategy in mind.

To assist their customers, four production systems, including Aggregates, Site Development, Roadbuilding, and Underground, were created to emphasise their core business areas.

Each production system showcased key components, equipment, and features relevant to their needs and presented first-hand by John Deere and Wirtgen Group brand representatives.

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