HeidelbergCement has changed to Heidelberg Materials, as the company strengthens its stance on current and future carbon neutrality.
Revealling the company’s new brand identity on 20 September 2022 in the presence of hundreds of employees at its headquarters in Heidelberg, Germany.
Speaking on the sustainable and digital goals of the business, chairman of the managing board of Heidelberg Materials, Dr Dominik von Achten says that carbon-free cement will be available on a large scale as early as 2024.
“We are proud of our cement business, but the company’s range of services goes far beyond cement, today and even more in the future,” said von Achten.
“Our future is sustainable. Our future is digital. Customer demands, markets, and competitors are changing rapidly. Opportunities and challenges go beyond country borders, communication is becoming increasingly global. Differentiation opportunities arise.
“We will be the first company in the world to offer carbon-free cement at large scale as early as 2024. We are vigorously driving forward the scaling of our CCUS activities: by 2030, we will reduce our CO2 emissions by 10 million tonnes with the projects we have already launched.”
“To take full advantage of our strengths as a global team, we must appear and act unified and speak with one voice. With our new and global brand Heidelberg Materials, we give our transformation a face and an anchor. We continue to drive the change in our industry towards sustainability and digitalisation – for the benefit of our customers, our employees, our shareholders, and the society we live in.”
The rebranding process will start at Group level, where Heidelberg Materials will be introduced immediately as a brand. Going from 2023 onwards, domestic and international subsidiaries will gradually be renamed from HeidelbergCement to Heidelberg Materials to be in line with the new branding.
Member of the managing board and the person responsible for the brand development, Jon Morrish said that the new branding represents the traditional values and future fields of the Group.
“As a pioneer on the path to carbon neutrality and circular economy in the building materials industry, we offer our customers sustainable value: By 2030, we aim to generate half of our revenue with low-carbon products,” said Morrish
“Heidelberg Materials is a powerful brand that stands for our global quality and sustainability standards and combines the strengths of our countries with those of the entire Group.”
“The new brand reflects the ambition to be open for change while remaining approachable and authentic. At the same time, it underlines that Heidelberg Materials are a fundamental pillar of the global building materials industry, with a concrete target: to become the sector’s first net-zero company.”