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OEM restructures under one banner for producers

 

In a move designed to deliver benefits to extractive producers and change the way its products are presented to the market, Astec Industries has announced a major restructuring of the company’s business model. 

The change to the organisation’s structure sees all its well known subsidiary companies brought together under the new OneASTEC banner. 

Former brands including JCI, KPI, AMS, BTI, Telsmith, Roadtec, Carlson, Osborn, Heatec, Astec Inc, Powerflame, Peterson and Rexcon, and two new concrete plant manufacturing acquisitions – Con-E-Co and BMH Systems – will no longer operate as separate subsidiary businesses and will take on the Astec name. 

Coinciding with the restructure, Astec has launched an international rebranding initiative, the first since the company was founded in 1972.

Astec Industries’ president and CEO Barry Ruffalo announced the changes from the company’s head office in Chattanooga, Tennessee, USA. 

According to Ruffalo, the restructure is part of the company’s OneASTEC business model, including its “Simplify, Focus and Grow” strategy.

“The unification will make it easier for dealers and customers to work with the company,” Ruffalo said. “By coming together as one organisation, we can offer greater customer service and drive innovation. The rebrand enables us to build our strength together under one common name and purpose. We can better leverage growth as one Astec team rather than individual brands.”

Astec Australia’s regional managing director David Smale has welcomed the changes.

“Astec was founded in 1972 by Dr Don Brock who was known and respected globally for his ingenuity and focus on developing high quality products and leading technologies,” Smale explained. “Brock had an unparalleled passion for his customers and for hard work, expanding his business – one company at a time – until it became the global organisation it is today. That growth was achieved both through acquisitions and by building businesses like Astec Inc, Roadtec and Heatec from scratch. Don Brock’s legacy has truly survived.

“While Astec’s development has been remarkable, it’s the core values on which the company was founded that have sustained the business for almost 50 years,” Smale continued. “Devotion to the customer, safety, integrity, respect and innovation; they’re the values we’ve lived and worked by and they’re as important today as they were in 1972. The OneASTEC business model is underpinned by these strong values.

“The pillars created by Barry Ruffalo – ‘Simplify, Focus and Grow’ – weren’t simply dreamed up. In his first two months as CEO, Barry visited all Astec factories around the world, talking directly to our employees and customers. It was their feedback that convinced him the business needed to be less complex so we could focus more effectively on our customers and the products, service and support we provide them.

“This simplified structure means we will be more able to finetune our product range, be more competitive and offer our customers even better value,” Smale said.

IDENTICAL STRUCTURE

Astec has rolled out the new structure globally so the company’s business operations are identical in every region. 

“In the previous model, 16 companies operated on a range of different systems. Under OneASTEC we are already seeing huge benefits from working together under common operating systems across the entire business,” Smale said.

“Simplifying our internal structure makes for greatly enhanced information transfer between different parts of the business, no matter where we are in the world. And that gives us a superior ability to meet and respond to our customers’ needs.”

While Astec strengthens its global network, Smale said the company recognises the need to maintain a local perspective.

“We fully understand that our customers in different regions around the world have different requirements. That’s why we’ve established a hub at the centre of every region, in the same time zone as our customers. Our teams have expertise around the products and they know the local market, so there’s a detailed understanding of local standards and regulations, and potential impacts of the physical environment.”

Astec Australia customers will soon become familiar with the company’s newly-released branding. The streamlined grey and blue ‘A’ will be standardised across all Astec products, and those products will become more readily available to the market.

“Wherever you are, when you operate remotely, logistics is always a critical issue and it’s no different for us here in Australia,” Smale said. “One thing that will reduce the impact of that is the decision by the company to locate our factories regionally, closer to our markets and the customers we serve.”

As part of the restructure, Astec Australia has taken over its dealer networks operating in the country. Smale said the move has opened up new market segments for Astec.

“We’re expanding our product offering, particularly in terms of innovative modular equipment. As well as our new Astec BG series of modular asphalt batch plants, we now provide a very successful range of concrete plant products. 

“In the concrete sector, Con-E-Co and BMH were acquired last year to complement our Rexcon brand, all of which have been united under our OneASTEC umbrella. We now have 60 concrete plants operating for our customers throughout Australia and New Zealand, so that’s a significant addition to the business,” Smale said. 

“Again, it’s about giving customers more options to add portable equipment to their existing facility when peak production periods demand it. Ultimately, our goal is to design and build state of the art equipment which makes it possible for our customers to supply their customers with industry-leading results, profitably.”

With a 6m x 1.5m triple-deck inclined screen, the GT205S-3D is designed for a higher production capacity and more efficient sizing.

NEW MOBILE SCREENING PLANT

One product Astec says will do just that is the GT205S-3D mobile screening plant from the Global Track Series. Brand new to the Australian market and weighing in at over 36 tonnes, the versatile GT205S-3D can be deployed in multiple applications. 

Featuring a 6m x 1.5m (20’ x 5’) triple-deck inclined screen in a bolted track frame design, the mobile screen has been engineered to deliver a higher production capacity and more efficient sizing than comparable screens. The side-tensioned top and middle decks, with end-tensioned bottom deck, gives producers options at 950 revolutions per minute with adjustable amplitude and aggregate spreader.

As well as being decked out in the new Astec branding, the self-contained unit includes a hydraulic angle adjust and simple to use hydraulic plant controls. 

These features, coupled with the flexibility and mobility of the track unit and wireless track remote capability, make the GT205S the right screen for Astec customers to quickly and easily produce the material they need. Depending on conditions, this mobile screen plant can process up to 600 tonnes per hour independently. 

Astec’s manufacturing facilities around the world produce a wide range of mobile handling equipment including mobile ship loaders, ship unloaders, hopper feeders, truck unloaders, bulk reception feeders, stockpiling conveyors, link conveyors and telescopic stackers.

“Whether you operate in a mine, quarry, port or plant, Astec offers the most comprehensive and accomplished range of mobile material handling solutions in the marketplace,” Smale said.

OneASTEC, Smale concluded, is an exciting time for Astec and its customers. “Our company is ‘Built to Connect’ – that’s our purpose. We’re committed to connecting people, processes and products, advancing innovative solutions from rock to road,” he said. “OneASTEC helps us achieve that purpose.” •

This article appears in the September issue of Quarry Magazine.

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