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Lafarge no more: Holcim stakeholders approve name change

 

LafargeHolcim has confirmed at its annual general meeting (AGM) that its name will be reduced to Holcim, as first proposed to stakeholders on 15 April, 2021.

For efficiency and impact, the board recommended omitting Lafarge from the company name and becoming Holcim around the world, to which shareholders approved the change.

In a welcome speech to open the AGM, chairman of the Board of Directors Beat Hess said the name change will unify the company globally.

“The proposed simplified group name change today aims to unite all of our market brands under this one simplified banner to support our future success,” Hess said.

“We will be keeping all of our market brands as they exist today from Lafarge and Holcim, to Ambuja, ACC, Aggregate Industries, Firestone Building Products or Geocycle.

“Our market brands are at the heart of our success, standing as beacons of trust for our customers across all of our markets.”

The original French company LaFarge was formed in 1833 and the original Swiss Holcim began operation in 1912. With a combined market value then exceeding $USD50 billion, the two companies announced a merger in April 2014 and the LafargeHolcim Group was officially launched in July 2015.

The company already goes by the name Holcim in Australia, but in supplying more than 70 markets around the world, many global customers will notice a change of branding to the flagship name.

The AGM occurred virtually, as COVID-19 hampered stakeholders’ ability to attend in-person.

The virtual meeting also allowed stakeholders to approve and welcome the appointment of Jan Jenisch to the rebranded company’s board, while Hess was confirmed as the latest chairman.

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