Dealer tasked with relaunching dozer range

Onetrak, which distributes premium earthmoving equipment for the extractive industry on behalf of Hyundai Construction Equipment, unveiled the Dressta dozers at its Victorian branch premises in Dandenong on 16 April.

The vehicles on show were the Dressta TD-14M and TD-20M dozers. Onetrak managing director David Hazell and Dressta’s after sales service support director Jason Izzard stated that dozers from the TD-14M through to the TD-25M were suitable for quarrying and landfill applications, including “ripping rubble and gravel, conducting haul road maintenance and grading, and of stripping overburden”.

Unlike other competing dozers in the earthmoving market, Izzard said one of the unique features of the Dressta dozers was their two-speed track-drive that allows true full power to each track on a turn plus effectively splitting each of the three forward and three reverse gears out of the transmission.

“The power shift transmission on a traditional dozer offers you three forward, three reverse speeds,” Izzard explained. “Two-speed tracking actually offers you another three speeds on each track, so you end up with six forward speeds and six reverse speeds.”

Izzard also stated that the lifetime operating costs of the Dressta dozers are potentially lower than the equivalents of traditional competitors. The modular design of the dozers means parts and components can be exchanged between machines, therefore easing fleet maintenance and service.

Reviving brand awareness

Onetrak will be the dealer for Dressta across Australia barring Queensland (where Rockhampton-based Terrequipe has been a long-term distributor of the product) and the Northern Territory.

“We’re excited about this product because there hasn’t been a national distributor for Dressta in Australia since the 1980s,” Hazell explained. “Dressta’s only had a segmented, non-national approach to distribution in Australia and that’s where we think we can add a lot to the brand in Australia.

“Onetrak’s focus is predominantly in forestry, civil construction and quarries, and that’s where this product fits into our market. The challenge for us is to introduce this product to new customers.”

In addition to distributing Dressta dozers, Onetrak will play an important role in providing reliable dealer support to existing and future Dressta owners, courtesy of a significant parts inventory at Onetrak’s Dandenong branch. This will be in addition to Onetrak’s five service outlets and 20 field service vehicles spread across New South Wales, Tasmania, Victoria, South Australia and Western Australia.

“The advantage of Onetrak controlling so much territory is that it’s easier for Dressta to support,” Izzard said. “It’s important to have one good source of distribution and marketing. The product is very good but with the lack of investment in marketing in Australia in recent years, a lot of people didn’t even realise Dressta was still being manufactured.

“We want people in Australia to know that the product is here. Dressta is 100 per cent behind Onetrak.”

Dressta originated in Poland in 1937 and maintains its manufacturing facilities in Stalowa Wola, 250km southeast of Warsaw. In 2012, Liugong Guangxi Machinery acquired the company.



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