Industry News

Supplier revamps heavy machinery website to aid with productivity

A heavy machinery website is expected to be a bonus for equipment users in quarries, mines and civil construction, with the aim of boosting productivity.

Earthmoving machinery supplier Komatsu Australia has redeveloped its website – – to world’s best practice principles to provide its customers with swift access to information and services.

The revamped website enables direct access to its Komatsu Australia’s customer support centre, with a live one-on-one webchat function, enhancing customer service.

The website is designed to open portals to all essential Komatsu services, including after sales support and Komatsu’s exclusive customer enhancements in Komtrax and SmartConstruction.

Special attention has been paid to providing an intuitive user experience with easy navigation and search functions. These will help producers find equipment information and specifications.

The website has a news function and a direct link to an offers page which provides users with first access to purchase opportunities.

Users also have the option to subscribe to Komatsu’s free e-newsletter.

“On-line customer interaction has been expanding exponentially in all industries including ours,” Komatsu’s national marketing manager Wafaa Ghali said.

“Our challenge has been to combine electronic communication with person to person service which has been a hallmark of Komatsu’s success with its customers.”

“Providing our customers with a user-friendly website with an intuitive interface has been a priority. A customer who wants to research a specific piece of equipment will find the site recognises that requirement and gives priority to the inquiry.

“And any time when a customer wants to seek clarification, it takes only a simple button push to access the Komatsu Customer Support Centre.”

Ghali said the website would fast track access to Komatsu. It will also link to Komatsu’s partners and affiliates to create a complete chain of services.

Komatsu’s revamped website is now live.

Source: Komatsu Australia

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